Barcelona confirmed in a statement that the Camp Nou will have a commercial name for a year. The money from it will go to helping defeat COVID-19.
Barcelona have once again shown their commitment in the fight against the coronavirus. The Catalan outfit announced this Tuesday that the title rights of the Camp Nou will be sold for the 2020-21 season to help in the fight against the coronavirus.
“Barcelona have approved the ceding of the title rights to Camp Nou for the season 2020-2021 to the Barça Foundation to raise money to invest in research projects being carried out in Catalonia and the rest of the world involved in the fight against the effects of COVID-19 in Catalunya and the rest of the world,” the statement began.
“An important moment is upon the world, the biggest health, economic and social crisis in modern history and FC Barcelona has taken an exceptional decision, one that chimes with the answer that humanity requires at such a moment of great uncertainty, In the next few weeks, the Barça Foundation, through the Club’s Commercial Area, will begin the process of finding a sponsor who wishes to acquire the title rights to Camp Nou for a season with the proceeds going to finance research projects and other projects involved in the battle against the effects of COVID-19, both at a local and international level,” the club explained.
Jordi Cardoner, the president of the Barca Foundation, gave his opinion on the agreement which could lead to the naming rights being sold permanently in the future:
“We are very happy to be able to drive forward this initiative that offers something as emblematic as the name of our stadium, so that institutions, organisations, businesses who wise may associate themselves with it and as such, contribute to the fight against COVID-19, given that their investment will used to finance research projects on the illness and projects that are working to eradicate or lessen its effect