Manchester United forward Marcus Rashford has joined forces with major supermarkets and food providers in Britain to form a taskforce to help fight child food poverty.
As schools across England return this week, the 22-year-old said his initial campaign was a short-term fix and that the “Child Food Poverty Task Force” will promote longer-term solutions.
Retailers and food manufacturers including Aldi, Lidl, Kellogg’s, and Tesco will offer their expertise and reach by dedicating their platforms over the next six weeks to sharing stories of those most affected by child food insecurity in the UK.
Rashford has spoken about his own experience of using food vouchers growing up in a low-income household and wants to help remove the stigma of asking for help.
“I feel like at times people think they are being looked down on if they ask for help,” he told the BBC.
“You should feel free if you want to ask for help for anything. Hold your head up high and if you need help go and get help.”
Rashford said the task force is endorsing three national food strategy policy recommendations.